{"id":4970,"date":"2013-02-15T01:24:00","date_gmt":"2013-02-15T00:24:00","guid":{"rendered":"http:\/\/heikoseifert.de\/?p=4970"},"modified":"2021-06-25T01:26:08","modified_gmt":"2021-06-24T23:26:08","slug":"ein-sehr-gutes-inteview-mit-einem-ehemaligen-mitarbeiter-aus-matt-cutts-spam-fighting-team","status":"publish","type":"post","link":"http:\/\/heikoseifert.de\/?p=4970","title":{"rendered":"Ein sehr gutes Interview mit einem ehemaligen Mitarbeiter aus Matt Cutts Spam Fighting Team"},"content":{"rendered":"\n<p>Ein sehr gutes Inteview mit einem ehemaligen Mitarbeiter aus Matt Cutts Spam Fighting Team<\/p>\n\n\n\n<p><a href=\"http:\/\/jamesnorquay.com\/an-interview-ex-member-matt-cuttss-search-quality-team\/\">http:\/\/jamesnorquay.com\/an-interview-ex-member-matt-cuttss-search-quality-team\/<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>Question 3. What are your thoughts on the recent algo updates penguin and panda are more on the way?<\/strong><\/p><p>Absolutely, from what I have heard, there are still plenty of tweaks to come in the future. I think the message that Google is sending is very clear, they are fed up with people breaking the guidelines on an industrial scale and are coming down very hard on webmasters who do. Everyone knew that Penguin would be pointed at links, but I don\u2019t think many people expected the impact to be as large as it turned out to be. At this stage a webmaster is out of his mind to still rely on techniques that were common practice 8 months ago. Purchasing links was always risky but resembled a game of roulette, you could get caught but many people also got away with it. Today it\u2019s not a question IF you get caught, it\u2019s merely a question of WHEN you\u2019ll get caught. Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it\u2019s more the relevance of the site\u2019s theme in regards to yours, relevance is the new PR.<\/p><\/blockquote>\n\n\n\n<p>Das kann ich so unterschreiben \u2013 auch wenn es nat\u00fcrlich zwischen \u201cpurchasing links\u201d und \u201cpurchasing links\u201d gravierende Unterschiede gibt. Fest steht aber, dass sich die Art des Linkaufbaus in den letzten 7-8 Monaten fundamental ge\u00e4ndert hat und viele der Linkkquellen von damals heute allerh\u00f6chstens mit wenigen Links f\u00fcr ein generisches Linkprofil sorgen, aber doch eher in G\u00e4nze der Vergangenheit angeh\u00f6ren sollten\u2026 Viele k\u00e4mpfen ja heute noch mit dem Abbau dieser Links.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Third, to stay focussed on quality of pages linking in to you, Google judges your link profile by the quality of pages linking to your site, getting 3 links from authentic pages will do much more than 1000 links from splogs, so invest your time into getting quality, not quantity.<\/p><\/blockquote>\n\n\n\n<p>Auch das kann ich best\u00e4tigen. Ich beobachte eine englischen Term sehr stark, bei dem fr\u00fcher hunderte besser tausende Links vonn\u00f6ten waren, um top 20 mitzuspielen, heute reichen 40-50 gute und themenrelevante Links mit der n\u00f6tigen Power. Unn\u00f6tig zu sagen, dass die fr\u00fcheren Platzhirsche mit den tausenden Links dort nicht mehr zu sehen sind.<\/p>\n\n\n\n<p>Aber letzten Endes ist diese Satz wie \u00fcblich immer noch reines Wunschdenken:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Try to work on your website as if SEO was not part of your plan, create content out of a sincere interest and enthusiasm for the topic of your page.<strong>&nbsp;This is what Google<\/strong>&nbsp;and your users&nbsp;<strong>want form you<\/strong>, I know it\u2019s tempting to think about financial gain but remember that Googles primary concern is valuable information!<\/p><\/blockquote>\n\n\n\n<p>Google will immer noch Links, gute Links, links nach M\u00f6glichkeit mit Power, Trust und Themenrelevanz. Und wenn eben niemand alleine bereit ist, diese zu setzen wirst Du niemals weit vorne sein, wenn gleichzeitig andere diese Links \u2013 woher auch immer \u2013 haben\u2026 Da kann Deine Seite noch so gut sein\u2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ein sehr gutes Inteview mit einem ehemaligen Mitarbeiter aus Matt Cutts Spam Fighting Team http:\/\/jamesnorquay.com\/an-interview-ex-member-matt-cuttss-search-quality-team\/ Question 3. What are your thoughts on the recent algo updates penguin and panda are more on the way? Absolutely, from what I have heard, there are still plenty of tweaks to come in the future. I think the message [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[391,378,396],"class_list":["post-4970","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-google","tag-seo","tag-spam"],"_links":{"self":[{"href":"http:\/\/heikoseifert.de\/index.php?rest_route=\/wp\/v2\/posts\/4970"}],"collection":[{"href":"http:\/\/heikoseifert.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/heikoseifert.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/heikoseifert.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/heikoseifert.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4970"}],"version-history":[{"count":2,"href":"http:\/\/heikoseifert.de\/index.php?rest_route=\/wp\/v2\/posts\/4970\/revisions"}],"predecessor-version":[{"id":4972,"href":"http:\/\/heikoseifert.de\/index.php?rest_route=\/wp\/v2\/posts\/4970\/revisions\/4972"}],"wp:attachment":[{"href":"http:\/\/heikoseifert.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/heikoseifert.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4970"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/heikoseifert.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}